Status Anxiety is a 21st-century phenomenon which is a result of capitalism, democracy, and an ostensibly egalitarian society, and is prevalent in countries where an inequality in income is evident. Status Anxiety can be defined as the constant tension or fear of being perceived as "unsuccessful" by the society in materialistic terms. Today, every individual constantly tries to outsmart the others to climb up the social ladder. The effects of status anxiety can be impulse buying, status consumption etc. Meritocracy is a primary cause of status anxiety. Meritocracy is a society that believes that only the talented and the meritorious will end up at the top of the social ladder. Snobbery, envy, lovelessness are some other causes of status anxiety.